Hey Reader!

If you’ve been around the creator-verse for a while, you’ve probably asked yourself “should I be posting this on my feed or is it only appropriate for my story?” at some point.

Right? Because same lol.

Generally speaking, the advice across the board has always been: in-feed posts are for the niched, refined content and stories are for everything else. While I agree that the more niched content does well in-feed and that being chaotic on stories feels more “safe”, I’d be willing to bet that your “in-feed persona” and your “story persona” look like two different people from the perspective of a potential follower or client.

I’ll give you a minute lol.

Am I right?

Long gone are the days of showing up with “24/7 professionalism” as a content creator, especially where in-feed posts are concerned. So what should you be posting in-feed as opposed to your story?

In-feed posts are going to include content you create with your community in mind, and that fit into your content pillars.

Story posts tend to be more flexible, BUT you should still be using your stories to provide value, entertain, and help your people get to know you.

In fact, you can absolutely post "get to know you" content in both your stories and in-feed posts!!

It’s all about figuring out how to bring your chaotic, unfiltered self from your stories into your permanent content so your community can get to know the real you (because let’s be honest, not nearly enough of your followers see your stories and that content is often GOLD).

🧐 Let me give ya an example:

Earlier this week, I had an intrusive thought on my way to work about Christmas carolling. I watched Bad Moms Christmas the other night and realized I’d never, in my real life, seen Christmas carollers. So I took to my stories and asked my people if they have Christmas carollers in their town, or if carolling is dead/never even existed in real life.

Since this kind of question/content isn’t relevant in the slightest to my content (I share travel content and tips for content creators) and wouldn’t bring a ton of value to my community, I kept it to my stories. It also isn’t exactly the kind of content I would want someone to find my account from, since it’s not part of my regular content subjects or style. They’d arrive to my account and go “huh, this is not what I was expecting”? Which is what we generally want to avoid.

I had some funny convos in my DMs about Christmas carolling and really enjoyed talking about the mystery of Christmas carolling and why it's so prevalent in film but not in real life, but knowing my content pillars inside and out, that’s as far as I’d take that topic.

NOW. IF I wanted to work smarter and now harder here, and IF I had travelled somewhere where I saw Christmas carollers and wanted to share that thought, I could find a way to work that subject and those DM conversations into an in-feed post with a funny or questioning “hook”.

💅🏻 Do you see what I mean now about connecting your “story” persona to your “in-feed” persona? If you can make that connection between something you posted to your story that resonated and that started a conversation with your people, try to find a way to connect that to one of your content pillars and post it on your feed!

📣 You don’t always have to be creating new content, but you should always be paying attention to your content’s insights and the response your content gets from your community. There's a wealth of content ideas in your existing story content just waiting to be discovered!

I promise you, at least 75% of what you’re posting only on your stories right now can somehow be worked into your in-feed content. I’d be willing to bet that there are TONS of potential in-feed content ideas that your community would LOVE that never saw the light of day because you only posted it on your story.

REPURPOSE, RE-USE, REPOST (with intention) BB <3

If you're not sure whether or not to turn your story ideas into in-feed content, I got you!! I've created a fun little "Story to Static Post Chart" to help you determine how best to share that amazing content idea you have 😉

I've linked it below, so go grab it and start working smarter towards your social media goals! Let me know if you use this, I'd LOVE to see your story-to-feed content transformation!

Talk soon, my friend!

- Amanda 🧚🏻‍♀️

​Story To Static Post Chart.pdf​

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amanda@thehappyplacetravel.com

www.thehappyplacetravel.com

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